WE'RE WILL & SHREYA
Two health-conscious, active parents from a small village in Cambridgeshire, where most days revolve around chasing little ones and finding snacks (for them and for us).
Our two, Lucas and Maya, keep us on our toes - life is busy, noisy, and full of crumbs (with our Labrador Bella always ready to hoover them up).
SNACKS ON REPEAT
Like most families, we wanted snacks that were tasty and good for growing bodies. But supermarket options left Lucas bouncing off walls, then crashing. Adult protein snacks weren't much better - packed with artificial ingredients.
That's when it hit us: children's snacks were mostly sugar, and grown-up ones weren't much better!
DIY PARENTS
In true DIY style, we started making our own - quick bites that kept everyone going without the drama. One afternoon, while Shreya was on maternity leave with Maya, we thought: what if other parents need this too?
THE BIG LEAP
That little "what if" turned into a big leap. Shreya left her city job, and we spent a year with brilliant nutritionists, fine-tuning recipes and roping in Lucas and Maya as the toughest critics.
Bella happily cleared the leftovers - no snack was ever safe... and the rest is history!
FUEL THEIR PLAY
Play is children's version of training - climbing, running, learning, laughing - and it all takes the right fuel. That's why we're here:
to fuel their play.
We hope you love our snacks as much as we do.
Will & Shreya
Parents & Founders x
