Why it’s essential at every stage of growth 

Because childhood is about energy, discovery and joy…  from climbing frames to pillow forts, from playground races to bedtime stories. Snacks shouldn’t slow that down. They should fuel it.

Protein isn't just a buzz word - it's the fuel that helps kids grow strong, sharp and full of energy. From building muscles and brains to keeping little immune systems fighting fit, protein supports every part of a child's amazing journey.

Below are the various ways protein supports children:

Cell growth, regeneration & metabolism 

 Protein helps their bodies heal scrapes faster, grow healthy skin, hair, and nails, and keep up with those speedy growth spurts. Plus, protein-made enzymes keep digestion humming and organs like the brain and heart running smoothly.

Muscle building & repair

Whether it's climbing trees, kicking footballs, or just zooming around the playground, kids need protein to build strong muscles and repair the everyday bumps and bruises that come with all that fun.

Energy levels & mood

Protein helps carry the good stuff - vitamins and minerals - around the body, keeping energy steady and moods balanced. That means fewer sugar crashes and less grumpiness mid-morning (yes, please!).

Brain development & focus

Growing brains are busy brains. Protein fuels focus, memory, and curiosity, helping little learners stay sharp in school and ready to explore the world.

Stronger immunity & healthy blood

Protein makes the body's defenders – antibodies - that help fight off germs, plus it supports healthy blood to keep oxygen flowing strong. Perfect for those busy school days full of friends, fun, and sometimes sniffles.

Easy ways to add protein

Think eggs, dairy like Greek yoghurt and cheese, lentils, beans, chicken, fish, tofu - and of course, our Roly Poly snack balls, packed with natural protein to keep snack time smart and tasty.

Protein is more than just building muscles - it's the secret superhero behind growth, energy, mood, and brainpower. When kids get the right fuel, they can jump, learn, laugh, play and grow to their fullest.